Live Project
Rootel
A design system and product screens for a blockchain investment platform, designed alongside RIVANT Media.
Designing the platform
Working in partnership with RIVANT Media, I designed Rootel as a freelancer — they handled development.
I built a complete design system to match the brand's logo and green theme, then designed a range of screens across it — landing pages, user dashboards, and the sign-up and login flows.
When the brief keeps moving
The project was scoped for around two months. By the third, it hadn't slowed down — every new investor brought new requests, and the direction never really settled. At some point I decided to step away rather than keep designing toward a target that kept moving.
Most of what I designed is still live today. It wasn't the outcome I expected, but it was one of the more valuable lessons I've had — about how quickly changing stakeholders can pull a product in different directions, and how much good design depends on someone being willing to hold a decision steady.